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Conference Topics |
Search Traffic Generation
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Day 1 - September 9, 2008 (Tuesday) |
Keynote Address: Yahoo!
South East Asia |
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The State of Search in the Philippines
Speaker 1: Chris Concepcion, Business Operations
Manager, Yahoo! Philippines
PPC Optimization: How to do Effective PPC without
Breaking the Bank
Master the art of pay per click without breaking your
marketing budgets. Learn how to optimize your PPC campaigns
to get cheaper clicks, higher clickthroughs and and
better conversions.
Speaker 1: Marc Macalua, Founder, SEO Philippines
Applied Web Analytics
Learn how to analyze your web analytics and optimize
your site based on those data. Our speaker will walk
us thru a case study.
Speaker 1: Maia Nuguid, Founder, Web Analytics Philippines
Search Marketing
Search marketing advice, tips and more from the internet
marketing professional.
Speaker 1: James Hawkins, Group Head for Search, Director
for Southeast Asia & HK, Deal Group Media, plc
Viral Video Marketing
Learn how to tap the traffic and branding potential
of viral video campaigns to bring visitors and buyers
to your site.
Speaker 1: Eduardo Mapa, CEO, Media Contacts Philippines
Beyond Banners & CPM: How to Optimize Online
Display Advertising
Learn how US-based advertisers select the right website
to advertise on, craft the perfect banner creative and
track the success of Internet marketing's oldest advertising
channel - perfect for those who have advertising budgets
but don't know how and where to spend them.
Speaker 1: Mike Villar, US Auto Parts, Phils.
Social Media Optimization
What role do communities play in your traffic building portfolio? Learn how to crowd-optimize your campaigns to reap the traffic and branding benefits of a socially optimized Internet marketing presence.
Speaker 1: Kevin Leversee
PR 2.0: How to Pitch to Bloggers
You've launched your first blogger-targeted campaign but
nobody seems to be talking about it? Get detailed tips
from experts in blogger relations.
Speaker 1: Leah Besa-Jimenez, General Manager, Proximity
Philippines
Speaker 2: Abe Olandres, Problogger, YugaTech
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Search Traffic Monetization
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Day 2 - September 10, 2008 (Wednesday) |
Keynote Address:
Wolfgang Jaegel, Managing Director, Admax Plus Company, Thailand
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The State of the Mobile Web (Mobile Search
& Mobile Web Optimization)
Learn how to mobile-proof your Internet marketing
campaigns to ensure your message reaches both Web and
mobile audiences.
Speaker 1: Jim Ayson, Product Manager for Platforms
and Mobile Internet Services, Smart Communications Inc.
Search Arbitrage: Monetizing Tier 2 PPC Search
Traffic
Generate and monetize traffic from tier 2 search engines.
Speaker 1: Hans Koch, Co-Founder, Syndeo::Media
Search Engine Optimization Copywriting
Learn how to exponentially expand your online sales
presence with performance-based affiliate marketing.
Speaker 1: Damien Kelly, Content Strategist, Netbooster
Asia
Affiliate Marketing Best Practices
Learn how to exponentially expand your online sales
presence with performance-based affiliate marketing.
Speaker 1: Anders Barris, CEO, Asia Century Multi-media
Advertising
Revenue Models for Social Networks
Speaker 1: Charles Oh Chin Hin, Senior Regional Sales
Manager (SEA), Friendster, Inc. (Singapore)
Domaining: Domain Monetization
Learn the fine art of buying and selling domains - we'll show you how to identify the right domains to purchase, increase its resale value, and of course, how to earn residual income from your domains.
Speaker 1: Emil Avancena, Marketing Director, dotPH
Panel Discussion: Site Clinic
Volunteer your site for a quick, no holds barred Internet
marketing makeover - we'll cover design, usability,
search engine friendliness, and a whole lot more.
Panelist:
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