Conference Topics

Day 1 - October 9, 2007 (Tuesday)

Keynote Address: Aaron Wall of SEOBook.com

Search Engine Optimization (SEO): the Good, the Bad and the Ugly

Learn the latest factors that directly affect your site's rankings in search engines like Google, Yahoo! and MSN. Discover what works and what doesn't work. Enjoy step by step instruction that will discuss the basics of SEO, as well as the latest techniques to get top rankings for your site.

Speaker 1: Jonathan Casuncad, Founder at SEM Pros Philippines

SEO for Megasites

Large, dynamic sites with thousand or more pages like e-commerce stores and news sites demand special optimization considerations. Get insider information on optimization techniques for large-scale sites.

Speaker 1: Benj Arriola, CEO at YDS Web Solutions Inc.

Tried and Tested Keyword Research Tactics

Target the wrong keywords and your optimization efforts would likely fail. Point your optimization initiatives to the right direction by discovering the best keywords that bring both traffic and conversions for your niche.

Speaker 1: Giovanna Villanueva-Wall, CEO at KitchenCabinetMart.com

Effective Web Copywriting

How do you write effective web site copy that engages the reader and also helps your search engine rankings? We'll walk you through best practices for writing for your customers (conversions) and for search engines (traffic).

Speaker 1: Jayvee Fernandez, Channel Editor for Technology at b5media Inc.

Link Building Tactics, Tool & Techniques

Why is link building crucial to search engine optimization? Learn link building practices to both emulate and avoid. Uncover tools and techniques that can be used to build effective links to your web site that stand the test of time.

Speaker 1: Elymar Apao, Web Marketing Director at Amphiltech.com

Advanced Link Building Strategies

Discover link building opportunities before your competition does. Learn innovative ways to identify high quality sites to request links from as well as the most effective approach to take when requesting links from them. Your competition won't know what hit them.

Speaker 1: Rhiza Sanchez, SEO Project Manager at MBS Tek Inc.

Uncovering Innovative Competitor Link Strategies

Ever wondered why the competition is above you on the search engine results? Learn your competitor's ranking secrets via this hands-on workshop.

Speaker 1: Michael Turner, CEO at Harvest SEO.com

The Art of Linkbaiting

Get links from people by creating content that makes them feel compelled to link to you. Whatever gets them talking and linking – be it an online service, an idea or a controversy, that's what linkbaiting is. Learn how to create link-worthy content that makes people link to it in cyberspace.

Speaker 1: Todd Malicoat, Search Marketing Consultant at Stuntdubl.com

The Best of Pay-Per-Click (PPC)

What is pay-per-click? What makes it one of the most effective paid online advertising channels? What are the different pay-per-click advertising programs that local businesses can use? We'll walk you through best practice guidelines and at the end of the session, you'll learn how to setup and manage PPC campaigns for Google AdWords™.

Speaker 1: Derek Callow, Regional Marketing Manager - South East Asia, Google

Pitfalls of Pay-Per-Click (PPC)

Experienced Internet marketers know that pay-per-click has one of the highest ROI rates among paid advertising channels but businesses still fear it because of one thing: click fraud. Learn what click fraud is and how search engines address it. Discover click fraud detection strategies and measures you can take to minimize the risk.

Speaker 1: Hans Koch, Co-Founder/Search Architect at syndeo::media

Day 2 - October 10, 2007 (Wednesday)

Keynote Address: Prashant Mehta, Vice President for Global Sales at Yahoo!

Mission Redesign: When, What and How?

Thinking of a site redesign? Before you dive in, consider the following: why do you need a site redesign? Which portions of the site need improvement or will it be a total overhaul? Should I use in-house talent or should I outsource? Join as our experts dissect a typical site redesign project and walk you through the creative process.

Speaker 1: Regnard Raquedan, Local Ambassador for the User Experience Network and User Group Manager of Adobe User Group

Innovative Landing Page Optimization

Once a visitor lands on your site, you only have a few seconds to make an impression. If the visitor doesn't find what he's looking for or does not know what to do next, he's gone. Learn how to optimize your landing pages to keep visitors coming and converting.

Speaker 1: Marc Macalua, Founder at SEO Philippines

The Perfect Checkout

You've got the perfect product. You've got a kick-ass site. But why are they not buying? See why most sites fail customers at the most important point of the conversion process: the checkout.

Speaker 1: Andrian Lee, Marketing Director at AsiaPay Philippines

Super Site Clinic - Give Your Site an Instant Makeover

Learn from our user experience experts as they join forces to give your site a thorough site review LIVE via a panel discussion! They will tell you what works, what needs changing and why.

Speaker 1: Regnard Raquedan, Local Ambassador for the User Experience Network and User Group Manager of Adobe User Group

Speaker 2: Marc Macalua, Founder at SEO Philippines

Speaker 3: Andrian Lee, Marketing Director at AsiaPay Philippines

Web Analytics Best Practices

Should you be satisfied with just tracking visits? Do you need to measure other statistics like your site's click through rate, page views, cart abandonment rate, etc.? This presentation will identify what can be measured, to help you determine what needs to be measured.

Speaker 1: Jay Estaris, IT Director/CIO at Century Properties, Inc.

Analyzing Google Analytics

Learn how to start your web analytics initiative inhouse with Google Analytics 2.0. How do the various web analytics solutions compare with Google's re-designed web traffic analytics service?

Speaker 1: Joel Sangria, Online Sales and Operation Manager - South East Asia, Google

Building Email Campaigns that Drive Open, Click Through and Conversion Rates

Learn how email marketing enhances merchant-customer relationships and encourages customer loyalty and repeat business. Get core insights on setting up effective email campaigns from actual email marketing veterans. If US firms spent $400 million on email marketing alone in 2006, you know this channel is something worth looking into.

Speaker 1: Faith Ponte, Head, Marketing and Web Services at Bigfoot Global Solutions, Inc.

Using Affiliates to Grow Your Online Business

How do you build massive traffic and revenue overnight without ruining your business? Get your own network of online sales agents (affiliates) to help promote your business! Listen as our experts break down the how's and the what's of running your own affiliate program, including how to attract and retain high performing affiliates.

Speaker 1: Dustin Andaya, Marketing Director at IslandRose.net

Tracking Buzz: How to Manage Your Online Reputation

Do you need help monitoring your reputation? Want to know what bloggers think about your business and your products? When you undertake a search for your company name or brand is negative information relating to your company showing up in the search results? Is your company and brand reputation being adversely affected by these negative high ranking results? Protect and enhance your business by controlling how your name and brand appear online and in search results.

Speaker 1: Abe Olandres, Problogger at Yugatech.com

Utilizing User-Generated Data to Drive Conversions

In this Web 2.0 world, the increased prevalence of user-generated content in discussion groups, blogs and wikis and in social networking sites like Friendster™ and MySpace™ can be both beneficial and harmful to your business. Find out the opportunities and risks that these social nets offer.

Speaker 1: Jose Carlo Medina, Director - New Media , Level Up! Games