Confab on search engine marketing set
Monday, September 3, 2007
A conference on search engine marketing is set on Oct. 9-10 at the Grand Ballroom of Hotel Intercontinental to enable Web marketers, companies, entrepreneurs and professionals to maximize their benefits from this business tool with a 10-million captive market in the Philippines alone.
Search engine optimization (SEO) expert Marc Macalua said the conference would unlock the nuts and bolts of search marketing as a key to customer acquisition, conversion, and retention.
“By showing proper site optimization and with special emphasis on Web analytics, the conference will bring a new level of rigor and certainty to every company’s entire search engine marketing strategy,” said Macalua, the country’s acknowledged father of SEO.
In the Philippines alone, there are at least 10 million people who surf the Internet by using search engines that bring them to various specific items they are looking for, including products and services of various firms and businesses.
As such, getting optimum exposure in the Internet’s various search engines is important for a company to score as many hits as possible from prospective clients, and thereby generate business.
“Thus, the conference is designed to roll out tips and techniques to increase website traffic, link popularity, visibility, and site conversion opportunities. Other Internet marketing channels like affiliate marketing and e-mail marketing will also be discussed,” Macalua said.
“The conference, therefore, is a must for interactive and digital marketers, brand marketers, Web masters, bloggers, and those involved in Internet marketing and electronic commerce in today’s seamless Web 2.0 world. Topics are scaled from novice to advanced experience levels,” Macalua added.
Dubbed as the Search Engine Marketing Conference (SEMCON) Philippines 2007, the event is organized specifically for IT professionals, small and medium entrepreneurs, business executives, chief information/technology/marketing officers, Web masters and developers, content providers, financial and Internet bankers, IT/MIS managers, cyber lawyers, policy-makers, educators, venture capital firms, managing directors and CEOs, direct marketing directors and managers, CRM agency owners, and those who develop and implement business strategies geared toward Internet and digital marketing.
For more information on SEMCON, contact Fiera de Manila Inc. and IMVSo-lutions.com Inc. at 896-0639, 899-6893 or 896-0637, fax at 896-0637 or 890-2101, e-mail fiera@info.com.ph, or log on to www.imvsolutions.com.
Posted on Philstar.com and the Philippine Star. |
